1. Types of Information We Collect
Information is collected from our users at several different points during visits to a Cappex Site or attending a virtual online fair or other event hosted through the CappexConnect Service.
Registration - Each user must register in order to use the Cappex Sites and CappexConnect Service. Registration at a Cappex Site also registers you for attending virtual events and use of the CappexConnect Service. During the registration process, you are required or requested to provide certain information, such as name, address, phone number, e-mail address, password, date of birth, gender, country of citizenship, ethnic heritage/race, religion, educational background, grades, test scores, class rank, high school, actual or anticipated high school graduation date, and extracurricular activities. In addition, you may choose to provide other information, such as intended major, colleges of interest, college preferences, educational attainment of your parents, career objectives, athletic pursuits, hobbies and other interests. This information may be updated and amended at any time after the initial registration. Cappex encourages its users to provide these fields of information so you may maximize the effectiveness of our college search and matching services. If you will be applying for financial assistance, certain financial and other information regarding you and your family will also need to be provided. If you are searching for scholarships, you may be requested to provide and we collect information relating to your parents' employment, financial information regarding yourself and your parents, membership or participation in various organizations, disability of yourself or a family member, and other information and attributes to help determine whether you qualify for particular scholarship opportunities.
You may also elect to register for our service using an account you already have with certain third-party social networking sites ("SNS") (including, but not limited to, Facebook). For example, Cappex allows you to create an account and login to Cappex using your Facebook account credentials through Facebook Connect. If you are not currently registered as a user on Cappex and you click on "Sign Up Using Facebook," you will first be asked to enter your Facebook credentials and then be given the option to register and join Cappex.
During the registration process and certain other points when using a Cappex Site, you may be asked if you would like to receive information and/or marketing messages from third parties that have products or services which may be of interest to you. If you consent to receiving these messages, we may share your personally identifiable information with third parties to enable them to DIRECTLY to contact you for these purposes. At any time, you may prospectively opt-out of Cappex sharing your information with third parties for the third party's products and services through the following link.
Collection of Information from Children - Cappex abides by federal law and the guidelines set up by the Federal Trade Commission regarding youth privacy. As such, Cappex will not knowingly collect any personal information from or allow the registration of young people under the age of thirteen (13) years.
Referring Friends - You can choose to let others know about Cappex through our referral feature. If you choose to use this feature, we will ask you for that person's name and e-mail address and Cappex will send him or her one or more e-mails inviting him or her to visit a Cappex Site to learn more about our services. Cappex stores their contact information for the sole purpose of sending these e-mails.
Inviting Parents, High School Counselors and References - You can choose to allow others to monitor your Cappex account, such as parents, guardians, high school counselors, and references. If you choose to use this feature, we will ask you for that person's name and e-mail address and Cappex will send him or her one or more e-mails inviting him or her to visit Cappex to register and monitor your progress. By inviting these people to monitor your progress, you are granting permission to Cappex to share the details of your profile with them. This information includes the personally-identifiable data such as name, address, phone number, e-mail address, grades, schools that are interested in you, scholarships you have saved, and other information you have provided to us or that we have collected.
Newsletter - If a user wishes to subscribe to any of our newsletters, we ask them to register by providing their contact information, including e-mail address, geographic information (ZIP code), and other information about themselves (such as high school student, parent, etc.). Newsletter recipients will also receive offers from time-to-time from Cappex and select sponsors; however, you may opt-out of receiving these offers at any time by following this link.
User Communications - When you send e-mail or other communications to Cappex, we may retain those communications in order to process, respond or improve our services.
Chat Rooms, Peer to Peer Messaging and Public Postings - The Cappex Site(s) and the CappexConnect Service may initially and/or in the future contain chat rooms, public posting forums or one-to-one communication forums permitting direct communications with other users and sponsors of virtual events. Any information provided by you in these rooms or forum is deemed to be information available to public viewing, not subject to any disclosure restrictions or representations. We are not responsible for any information posted and/or viewed in such portions of our websites or in any virtual event as part of the CappexConnect Service.
2. Use of Information
In connection with the CappexConnect Service, it also enables us to facilitate your participation in virtual online fairs and events and foster communications between you and participating colleges and universities and other event participants. Please see the Section on CappexConnect regarding the sharing of your information with colleges and universities in connection with virtual online fairs and other events hosted on the CappexConnect Service.
Special Offers - We send all new users a welcoming e-mail. You may also occasionally receive information on products, services, special deals, or a newsletter from Cappex and others. Out of respect for your privacy, you may opt out of receiving these types of communications such as these offers at any time by following this link.
Optional Information - At various other points during your visit to a Cappex Site and/or in connection with attending a virtual event on the CappexConnect Service, you may be asked to provide information about yourself. For example, you may wish to participate in a survey or a contest, or apply to a scholarship. Participation in surveys, contests or scholarships or the use of other services which require the input of additional information is completely voluntary on your part, and you have the choice about whether to disclose the information necessary to use these features of the Cappex Site. Personally identifiable information will be used to process entries, send promotional material, notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving use of and satisfaction with the Cappex site. Cappex may also conduct surveys on behalf of colleges, universities and other parties in order to provide them marketing and business information; provided however, none of your personally identifiable information will be shared as part of such surveys without your consent. A disclosure will be viewable by you prior to sharing your personally identifiable information in connection with a survey, contest or scholarship, where such information will be shared with a third party. Please be sure to consult the official rules of any contest or sweepstakes you enter on a Cappex Site as specific data collection, usage, and information sharing practices may vary by contest and sweepstakes.
3. Sharing of Information
Parents, Counselors and Advisors - Cappex permits you to share access to your account with parents, guardians, school counselors or other trusted advisors. If you permit such access, an e-mail will be sent to such persons who, if they are not already registered at Cappex, will, after registering at a Cappex Site and creating a password, have full or partial access to your account and personally identifiable information. If they are already be registered with Cappex, as may be the case of a high school counselor for example, and you grant them access, such access will be immediate. Thereafter, we will share with such persons your profile, messages to you about colleges and universities, and other information relating to you so they may assist you in making one of the most important decisions of your life.
Lucky Orange Web Analytics Service - Cappex Sites use the Lucky Orange analytics system to help improve usability and the customer experience. Lucky Orange may record mouse clicks, mouse movements and scrolling activity. Lucky Orange does not track this activity on any site that does not use the Lucky Orange system. You can choose to disable the Lucky Orange Service at http://www.luckyorange.com/disable.php. Note, that doing so will disable other features of the Lucky Orange system that the Cappex Site(s) employs such as 1-to-1 support chat.
Scholarship Administrators - If you applied for a scholarship on Cappex, your profile information may be shared with a third-party scholarship administrator to select scholarship recipients. If you are selected as a scholarship winner, a third-party scholarship administrator will contact you directly to verify your profile information, including, but not necessarily limited to, obtaining copies of academic transcripts, proof of financial need if required, or any other documentation Cappex or the scholarship administrator requires to award the scholarship and disburse funds to your college or university.
Other Third Parties - If you have given Cappex permission to allow third parties to contact you, personal information about you (such as contact information and other information about you) may be shared with schools, potential employers and recruiters, data aggregators, advertisers, marketers (possibly in the form of list rental) and others. Please review Section 7 below for further information on this subject.
Disclosure to Law Enforcement and Similar Disclosures - Cappex reserves the right to release your personal information if required by law, in connection with a subpoena, or in the good-faith belief that such action is legally required.
Sale or Merger - In the event that Cappex sells, assigns or transfers some or all of its business to a successor or acquirer, Cappex may sell, assign or transfer all of your information, regardless of your opt-out status, to such successor or acquirer.
4. Our Data Security Procedures
Cappex has security measures in place to help protect against the loss, misuse and/or unauthorized alteration of information you provide to us or that we collect. You are the only user authorized to update your profile, unless you provide your login/password information to another party. We will assume that anyone who has the required login/password information for your account is you, so please keep this information confidential. Parents, guardians and counselors with whom you permit to have access to your account will have their separate login information and password, and will not be permitted to alter or authorize the release of your information. Cappex helps protect personally identifiable information by utilizing both online and offline security methods, including firewalls, passwords and restricted physical access to the servers where your information is stored. Our staff is trained to comply with our security procedures, are bound by confidentiality and our security procedures are reviewed and revised periodically.
If you have any questions about security issues at our site, please send an e-mail to , and we will try to answer your questions.
5. Updating Your Information
You can update your personal information by clicking here, by clicking on the "Update Profile" link on a Cappex Site, or by following the instructions included in any e-mail message you receive from Cappex. If you are experiencing problems with updating your information, contact us at , and we will try to resolve your problems.
6. CappexConnect Service
The CappexConnect Service may also enable you to share your personally identifiable contact information (such as in a vCard format) with representatives of colleges and universities and other virtual event participants, among others. For your convenience, Cappex may use your information to prepopulate for you certain forms, such as event registration forms, among others. Please note that any statements, information and documents that you post in a chat room, one-on-one chat function will be viewable by others and become public.
7. California Online Privacy Protection Act ("CalOPPA") Disclosures Required by 2013 Amendment
Do Not Track ("DNT") Signals - Various web browsers offer you an option to send a signal to websites you visit not to track you - so called "Do Not Track" Signals. The Cappex Sites may use third-party ad servers and retargeting services, such as Google, to provide advertising on our sites and to provide us the ability to display advertisements to you when you have left our site. Cappex does not respond to DNT Signals as it does not track you when you leave a Cappex Site. Cappex's third party service providers, who provide ad serving and retargeting services to Cappex, may not respond to DNT signals. If a user comes to a Cappex Site directly with a DNT signal enabled on such user's browser, Cappex does not look for such DNT signal or respond to it.
8. Other Provisions
Modifying Privacy Choices and Opt-outs - Cappex users are given the opportunity to "opt-out" of having their personally identifiable information used for purposes not directly related to our Cappex Site. You may opt-out from receiving specified types of communications from Cappex by clicking here. Cappex will only communicate with you according to your listed preferences. In order to opt-out of third party communications, you will need to contact the applicable third party. If you have any questions relating to opting-out, please contact us at , and we will do our best to answer your questions.
Your privacy is important to Cappex. If you have questions about any of the provisions described above, please contact us at .
Alternatively, you may contact us at:Privacy at Cappex
230 W. Monroe St.
Chicago, IL 60606
Last Updated: February 6, 2014